only after the purpose of the organization is clear can the organization achieve performance.
profit is not the purpose of the organization, but the result.
the customer is not buying a certain "product", but the satisfaction of the purchase demand.
the challenge of "new economy": improving the productivity of knowledge work.
since the 2th century, management has revolutionized work content and productivity. Then, can management continue to play a great role in the "new economy" era of the 21st century? For many people, the most enviable aspect of the "new economy" is that it hopes to get rid of management and traditional organizational structure. According to this view, the "self-organizing" work team will replace all levels of management, leadership will be everyone's responsibility, and free organization will become the norm. Although
the above scenario is tempting, as long as the world continues to become complicated, management will not only remain useful, but also play an increasingly important role in our lives.
the founder of management is Peter? Drucker (Peter
F? Drucker）。 In 1954, Drucker published his masterpiece The
Practice of
Management. Prior to this, there were only books on various single functions in management, such as accounting, marketing, labor relations and so on. Drucker was the first person to organically integrate all the functions of management. Today, the management problems he raised still have profound practical significance, leading management scholars and business leaders to continue to explore.
in 1943, when Drucker decided to spend two years studying GM from the inside, he risked his career development. At that time, no orthodox scholar would study a company with the purpose of making money. Professor Drucker noticed that large enterprises began to play an important role in the social, political and economic arena, and the center of power began to shift to large enterprises like General Motors. Drucker believes that to understand modern society means to understand management first, and then explain it to the public and managers.
Drucker knew that if management can become a discipline, then it can be taught and widely spread, so that ordinary people can do extraordinary things. Management has created a world where organizations are an inseparable part of our lives, so that we take it for granted that the existence of organizations is inevitable.
Before 19, only soldiers, priests and teachers worked for organized organizations. Most people work alone or in small units, and most work is family-centered. At the beginning of the 2th century, four-fifths of Americans were still engaged in manual labor, domestic service and blue-collar jobs on farms. Now, the largest occupational groups are composed of skilled workers and knowledge workers who are engaged in specialized work within the organization.
Unprecedented, a large number of highly educated and skilled people have joined various organizations to achieve the established goals of the organization, which cannot be achieved by one person alone. Management makes it possible to achieve organizational goals by clearly expressing organizational goals. The United States is a country of investors, and it is easy to take it for granted that the purpose of enterprises is to create profits. But Drucker taught us that only after the purpose of the organization is clear can the organization have performance. He
also warned us that profit is not the purpose of the organization but the result.
Before Drucker, most people defined the nature of an enterprise by the products it produced, which was due to their productive thinking. Nowadays, market-oriented thinking is dominant. Drucker's incisive insight is that customers are not buying a certain "product", but the satisfaction of buying demand. If Home Depot only positions itself as a supplier of hardware and building materials, it will not be able to develop to an annual turnover of $3 billion in just 21 years. On the contrary, the management of Home Furnishing and Company raised the following questions: Who are our customers? What is the cognitive value of our customers? Home and our management know that inexperienced DIY people don't just want some tools, they want affordable home improvement. Accordingly, home furnishing and selling products also provide customers with relevant suggestions and help, thus helping customers to improve their confidence and master the technology to improve their home environment.
Drucker enjoys a high reputation for asking the following questions:
theory of the
business)-a household name. The most distinctive sign of management thinking is that "the theory of career" refers to ... > >
question 2: what is our career? Our career is to live well, live safely to the old age with children and grandchildren, have 5 insurances and 1 gold, have a house of our own, and treat our other half sincerely.
It seems simple. Think about it. How many people can reach this height?
question 3: what is our career? It's hard to express how to attract investment from automobiles.
Simply put, suppose you have a shopping mall or market now.
then attract investment and be responsible for outreach and market operation. Have administrative power, such as a fight between merchants, you have the right to fine. Or if a customer reports that a merchant sells counterfeit products, you have the obligation to investigate and stop it. In serious cases, you need to cooperate with the industry and commerce to investigate and deal with it.
sales department: as the name implies, it is responsible for the management of sales funds and product price positioning, which is related to the finance department and needs market research. For example, in other shopping malls, a Chinese cabbage sells for 1 yuan, but your shopping mall sells for 1 yuan, which leads to low sales, so the sales department needs to adjust the price in time according to its own conditions in order to better sell.
question 4: what is the great cause we are currently undertaking' realizing the Chinese dream and building a harmonious society'
question 5: what is work? What is a career? What is the difference between the two? Many times, we are choosing a job, only as a means of making a living, but not as a career to run! Therefore, we lack * * *, lack courage, and lack the feelings of sharing weal and woe! I will not pay too much attention to the dynamics and development of the enterprise, but just think about how to do my job well in a short-sighted way! Every day, we are worried about our little personal gains and losses. Our vision is getting smaller and smaller. Our work motivation is getting weaker and weaker with proficiency, and some people leave to find new motivation; Some people stay, which breeds inertia in this mild environment. The days are passing day by day, and the meaning of our life is killing away little by little, all our lives. We will complain about the injustice of life and lament the success of others.
The difference between work and career lies in:
1. Work makes you tired, but career makes you excited.
2. In order to work, you want to retire before the age of 45, and then get a pension for the rest of your life. But for your career, you want to work as long as possible.
3. At work, you often feel that the salary is too thin and the commission is too small. But when you do business, you feel that your wealth is not equal to money, but lies in your personal growth.
4. Career helps you find your way out, while work helps you find your way out.
5. People who have a career take their time, but only those who work still feel insecure.
6. People who have a career can continue their career wherever they go. Only those who work will return to the starting point once they lose their jobs, even more embarrassing.
7. People who work will spend a lot of money to reduce stress, but people who do business will not, because they don't feel wronged.
8. People who work are very caring and careful, but people who do business are generous and respected everywhere.
9. People who work don't have a clear goal of doing things, and people who do business know what they do every minute.
1. People who work like to talk a lot, while people who do business focus on what they should do after locking their goals.
Question 6: No matter what career we want to achieve, action is the most important thing, and the top ten things you should do before starting a business
35 years old is the late stage of youth, and the harvest season is after 35 years old. If you are not qualified to say this, you will hate yourself. Therefore, before the age of 35, in the blooming youth, you'd better do the following ten things well:
First, learn all the knowledge needed by this industry and develop it. By the time he was 35 years old, Broudin, the late king of parts, had become a leader in the parts industry and set up the Gulf and Western Industrial Company with an annual income of 1 million dollars. Everyone may have stayed up all night and studied hard when he was young, which is no problem at the age of 2 or even 3, but at the age of 35, he should no longer worry about learning basic skills. Before the age of 35, a person is engaged in the stage of primitive accumulation, and after the age of 35, it should flourish.
second, develop personal style. Before the age of 35, find out what you like, whether it's clothes or hobbies, even if it's a unique little habit. At the age of 2 or 3, you can keep trying and changing, but at the age of 35, you must definitely establish your personal style. A man or a woman who changes her image in the middle of her career will make people feel very unreliable. Do you like to wear a suit? Ok! Take the suit as your trademark! Will putting some flowers on your desk make you work more efficiently? Then put some flowers every day!
Third, peace and stability in love life. When climbing the peak of your career, if your private life is unhappy and you fall into emotional crisis, it will cause great interference to you and even gradually make you lose interest in other things. Those who have a peaceful and stable private life before the age of 35 generally have a greater chance of success than those who have a turbulent life. Therefore, if you want to end a fruitless relationship, or you want to marry your girlfriend, act quickly, so as not to drag the problem to the 35th spring and autumn of your life. After the age of 35, you should focus on watching your investment in your career begin to pay off.
fourth, understand your own shortcomings. Admit that there are some things you really can't do well or don't want to do. If you hate numbers and like to create, don't force yourself to do digital work because of high salary or obedience to other people's expectations. Before the age of 35, you must devote yourself to the kind of work that you love and are good at. Otherwise, after the age of 35, there will inevitably be a gloomy day. Moreover, true success may be lost because of the decline of vitality.
fifth, know your strengths. You should know what you are good at and what you like to do and do better than others. No matter what role you play at present, it is important to know your own strengths for success.
Sixth, save money for quitting your job and finding another job. In this ever-changing professional world, you may not always work in one place, or always give full play to yourself in one position. When you feel unable to exert yourself, you are likely to think of quitting your job or starting a second career. If you save enough money in advance, you will have a safe backing.
Seventh, establish a network of interpersonal relationships. If you haven't established a strong interpersonal network by the age of 35, you are in trouble. This interpersonal network includes your friends, relatives, and at least everyone who can help each other. Some of these people are your colleagues, some have benefited from you, some have listened to their problems, and some have the same hobbies as you. Interpersonal network can not be established overnight, it needs several years or even more than ten years of training. A person's success in career and life is actually like the success of a political party. You should have many people scattered in appropriate places. You can rely on them and they can also rely on you.
Eighth, learn to empower others. Many people are unwilling or unable to do so, so they are always nailed to subordinate positions. Empowering others is half the battle. A person who can't delegate his work to others in every detail is bound to encounter great obstacles. By the age of 35, you'd better have become an expert in this field. In other words, you know how to choose the right people and trust them.
Ninth, learn when to keep your mouth shut. More people ruin their future because of careless words than those who lose their success for any other reason. Learn to keep silent and look witty. People naturally think you know more than you really do. Don't gossip about others, don't talk about your own plans, and the reputation won by keeping your mouth shut is far more precious than what gossip brings. The more successful you are in your career, the more important this is.
tenth, be loyal to others. If you still fail to build a rock-solid loyalty and reputation by the age of 35, this shortcoming will haunt you all your life ... > >
question 7: what is the relationship between moving and our life and career? moving is not directly related to life and career, but we often move because of the inconvenience of career and life. Moving can make you live with your family, concentrate on your career and have no worries. Moving home will not make your lover, far apart, miss each other hard. Moving home will not make you worry about your family's safety. (Thank you)
Question 8: What attitude should we have towards our career? Different people have different views on life and different starting points. Some people regard the success or failure of their career as more important than anything else, so he will naturally go all out, spare no effort and give up everything that has nothing to do with it; Some people think that plain is the truth, he is indifferent to fame and fortune, and there are many things in life besides his career ...
I think you are an emotional person, and it is not suitable to give your life to your career completely, so don't freeze your life at will, just be casual, try what you should experience, enjoy and get (of course, it is illegal to avoid it), and don't think too much, it will be very tired. Life is just a few decades, and it is a pity to worry about it!
question 9: we are the successors of the cause of * * * what is the main theme of this song? The so-called' capitalism' refers to the significance that capital dominates social economy and politics. There is no accurate definition of capitalism, and different economists have different definitions of capitalism. Generally speaking, capitalism refers to a system of economics or economic sociology, in which most of the means of production are owned by private individuals and profits are created by means of wage labor. In this system, goods and services circulate in the free market with the help of money. Investment decisions are made by private individuals, and production and sales are mainly controlled by companies and industry and commerce, which compete with each other and take actions according to their own interests.
the word socialism comes from Latin. It is an economic sociological thought that advocates or advocates the whole.