The picture originated from vision china
Six years ago, Internet ideological trend swept the medical industry, and a large number of entrepreneurs made trial and error, which led to a business model of cutting into Internet medical care with a single business, and O2O accompanying consultation was one of them.
The capital arrived at the wind, piled up and poured in, pouring the Internet panacea subsidized by burning money into the small consultation track. Investors came on the spur of the moment, but they didn't wait for the outbreak of the accompanying consultation industry. Instead, they were caught off guard by the change of policy direction, and the Internet's gameplay also failed. The O2O accompanying consultation track was almost completely shut down.
In 221, as a new type of occupation, the accompanying doctor was once again concerned, but the protagonist who brought the accompanying doctor back to public view changed. A few days ago, under the attention of the central media, the video of "26-year-old girl as a professional companion to see a doctor" in Xi 'an spread rapidly on the Internet, and related topics once reached the top of Weibo Hot Search.
In the video, Xiaoyu, a 26-year-old girl, has been an accompanying doctor for two years, during which she has accompanied nearly 2 people. The fee is half a day in 2 yuan and all day in 3 yuan, which is mainly aimed at the elderly and people unfamiliar with hospital procedures.
Silver-haired economy has been frequently mentioned in recent years with the trend of population aging. According to the data of the seventh national census, the population aged 6 and over in China has reached 264 million, accounting for 18.7% of the total population, and the degree of population aging has further deepened.
The problem of seeking medical treatment for the elderly involves many links. Internet medical enterprises are painstakingly operating online consultation, prescribing and taking medicines, hoping to let patients enjoy medical services as much as possible without leaving home, while hospitals are accelerating information construction, aiming at simplifying the registration and treatment process and improving efficiency. In the face of the growing number of elderly people who visit offline, the demand for accompanying doctors has always existed and has not been covered.
Attendant is the product of strong market demand, but what is the current situation of this new profession? What kind of person will choose to be an accompanying therapist? Is there a future for this profession? Recently, Titanium Media App talked to Shanshan, the founder of Shenyang's accompanying clinic platform An 'an. Following her description, we approached the daily life of professional accompanying doctors for the first time.
An An's accompanying doctor
The following is Shanshan's dictation, edited by Titanium Media App:
Before the epidemic, I worked as a hotel manager and my husband worked as an overseas salesman, so he needed to go abroad frequently, but these two professions were greatly affected. In 22, we both resigned and returned to Shenyang one after another. It was also because we had a second child that we planned to do something in the local area. Because the problem of population aging in Northeast China is very prominent, we have positioned ourselves as an industry related to old-age care at the beginning.
An 'an Accompaniment Company was registered in 217, when it did some non-medical related business. Going back to my hometown again, I feel that providing for the aged is very promising, but after doing some market research, I found that the input cost of providing for the aged is too high.
It was also an accidental opportunity. Relatives living around Shenyang came to see a doctor in the city. My daughter had to leave halfway through her illness because of work, and our family took over the next job. My husband and I accompanied the elderly to see a doctor and went back and forth for a week. At that time, I felt that it was really a big problem to accompany the elderly to see a doctor.
in April this year, we rented an office in an office building, with a monthly rent of 2, yuan, and brought in a friend. The three of them started to run an 'an clinic together, and later recruited some part-time jobs, but basically did not make publicity.
Less than two months after the work of accompanying doctors, CCTV reported the girls accompanying doctors in Xi 'an. Surprisingly, this incident brought us traffic. We accepted an interview from a media company, and the interview video was forwarded by a local celebrity. The popularity of accompanying doctors in An suddenly rose, and the number of people who came to our platform for part-time work now increased to five or six.
In fact, we did some research when we decided to do accompanying consultation. In 215, the profession of accompanying consultation emerged. At that time, many nurses in hospitals were doing it, and many platforms got financing, but they all disappeared. I think one of the important reasons was that people didn't know much about the industry at that time, and there were not so many platforms to let more people know about accompanying consultation and use its services.
Now, we also begin to pay attention to online marketing and promotion, including platforms such as Little Red Book and Aauto Quicker. My husband is in charge of this piece, and his previous work experience just came in handy.
My job has two parts, one is to accompany the doctor, and the other is to arrange the teaching plan.
An 'an's current business is accompanying doctors and one-on-one training, and accompanying doctors is our main source of income. Because some people in other cities also want to accompany the doctor, but they don't know how to do it, we have accumulated some methodologies and some typical cases in the process of accompanying the doctor, which can be shared as training content.
Among the people who came to our platform for training, a student from Xi 'an has already started the business of accompanying doctors. Recently, she trained a girl from Lanzhou. She is a tour guide and has her own time. Accompanying doctors is a sideline she wants to develop.
this industry is booming, but it is also mixed. Someone came to me for training on the internet, saying that "the monthly income is 2 thousand to 3 thousand, and the orders are soft". Every time I hear this, I feel quite funny.
People asked me how much I can earn by accompanying doctors, but my answer was not believed, but the fact is that it is very little, not as much as I used to earn.
I don't know what the first-tier cities are like, but as far as Shenyang is concerned, the customers we can attract are some left-behind elderly people in the city and some patients around Shenyang. The total volume is not very large, usually three or four orders a day, and only one or two orders when there are few. There is absolutely no case where orders cannot be received.
the charge standard for an an is 198 yuan for half a day (4 hours) and 298 yuan for the whole day (8 hours). The fees collected for accompanying doctors are divided 5-5 between the platform and part-time accompanying doctors.
my husband and I are doing other things besides accompanying the doctor, otherwise it is not enough for our daily living expenses. However, we believe that this matter of accompanying doctors can be done for a long time, and it can be done slowly, because the market demand will be increasing.
Generally, people who come to us for training, I will also tell them the truth about how to make money by accompanying doctors, and suggest that they had better have a proper job with flexible hours, and then come to accompany doctors. Really, don't just expect to make money by accompanying doctors.
I always think that the most important thing for accompanying doctors is love, responsibility and patience, which I will definitely tell them when interviewing accompanying doctors.
among the clients I handled, a girl found us because she was stranded at the airport for some reasons and couldn't come back to accompany the elderly to see a doctor. She lied that she had found a friend to accompany her to see a doctor because she was afraid that the elderly would have resistance to paying for a doctor. However, because she didn't tell us about this situation in advance, we just introduced herself at the appointed place the next day, and the elderly were unhappy. Although she was finally persuaded by her daughter, she didn't give her much at first.
This problem often occurs when serving the elderly. On the one hand, it is reluctant to spend money. On the other hand, some elderly people feel that their abilities are questioned. Why are they too old to even see a doctor themselves? In fact, it is quite difficult to be a child.
What we can do is to serve sincerely. This industry is just getting up. Everyone is tolerant of us and knows our hard work.
The elderly are our main service group, but there are also some special cases. Some time ago, a college student who came from other places to study in Shenyang found us. The child slept in the upper bunk, fell off the bed, fell off his head and sewed stitches. When it was time to take out stitches, he didn't know the process of the hospital. I hope we can accompany him to the hospital to take out stitches.
The stitches were finished very quickly, and I finally returned 1 yuan. The student also said that he would introduce me if his classmates needed it in the future. I said no, it's simple to see a doctor, and you college students can understand it. That being said, I also understand that these children from other places are fascinated and unfamiliar, so help them if you can.
our escort service does not include registration. I can tell customers when and on which platform to grab the number, but our service starts after the customer hangs up, so it will not involve dealing with hospitals and competing with scalpers.
in the whole process of service, we must meet four requirements for accompanying doctors: First, respect the privacy of customers, no matter how curious this situation makes you, you can't ask more questions if you shouldn't; Second, we must not miss items, and all the questions listed by customers in advance must be asked; Third, the doctor recorded the consultation, picked out the key words after returning, and sent them to the customer together with the recording; Fourth, we must not forget to take medicine, films and results.
There is no threshold for the profession of accompanying doctors, but we have set a threshold for ourselves. Those who come to work part-time must have a college degree or above and have studied nursing-related majors. My husband and I graduated in 211 and 985, and I have a master's degree, so we hope to do this in an orderly way. (This article is the first titanium media App)